Pre-Paid Legal Leads - Three Paths, Which One Is Best?

Prepaid Legal leads can make the difference between success and defeat in your business. But, not all leads are born equal.

Whether you choose to buy leads or get your own, there are 3 main "types" or categories that you'll find helpful in growing your Prepaid Legal business:

1. Potential customers. These prospects are interested in one of your products or services. If happy, they may be delicately introduced to your program with consistent success. But, they didn't begin with an interest in making income, and they're going to need a lot of education.

2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the genuine ones, address their concerns and guide them into your business.

3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've proven it with their cash by enrolling in a program.

The most qualified prepaid legal leads are those in the third group: active multi-level marketers.

Why?

Well, as mentioned above, you are certain they have an interest in making cash with MLM. You won't hear them say, "Is this one of those ponzi schemes?" and other such absurd questions. They're past that; they know better.

They also understand the profession better than someone who's never been in network marketing. So, once they become a member of your group and get trained, they'll generate results much more quickly (and with less instruction) than the average person.

Lastly, they likely know other active network marketers: their upline, front line, and even cross-line reps they ran into at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your team.

They're in an opportunity, though, and not necessarily looking to initiate something new. It's your job to gently, and with great care, pique their curiosity without setting off any trip wires.

The best way to do this is to start with an offer that helps them in their existing business... something not even related to your program. Something generic, like marketing tools or education.

Procure their trust, and make evident your worth to them by showing them how to move forward with their existing business. Show them that, unlike their existing upline, you are teaching them things that yield results. But make it understood that the only people who get your real focus are the people contributing to your personal success.

At that time, enrolling in your group will be the next rational step.

In summary, you can target potential customers, you can go after opportunity seekers, or you can target active MLMers. Of the three, active MLMers have the greatest potential to explode your team with the least effort. Focus your effort there, and your business will be transformed.

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